Project Mission Statement

OPIM 415 | MEAM 515 | IPD 515

Assume you work within a company with a strong focus on selling and marketing to college students. Your senior management has asked your team to develop a new product to address a product category in the college student market.

The constraints on your project are:

• The product is requires fewer than 10 custom components.
• The product is to be sold to the end consumer for less than $50.
• The product could be sold through a specialty retail channel near the Penn Campus (EMS, The Bookstore, Urban Outfitters)
• The product is a physical good and not software or a service.

In other words, the focus of your project should be a quite simple physical product that addresses a need felt by college students.

The key milestones for the project are outlined in the course syllabus, but you are responsible for demonstrating your product at the Design Fair held at the end of April.

A few examples of products from prior years: key/card holder, illuminated photo frame, retractable ipod headphones.