Tu January 26

Opportunity Identification

External & User Insights

Required Reading:

T&U-ChIto3-Preprint-Oct09.pdf (you should focus on pages 2-1 to 3-10, although you may find the rest interesting.)

P&G-spinbrush.pdf

U&E Chapter 1 & 2

Assignment:

1. Submit to your webcafe folder your idea for the One Fix competition (before class, per the course policies!)  You must upload it as a pdf file, maximum two pages, with your name somewhere on the first page. You must include a title, description, sketch of your idea, and why it helps people. Remember, your One Fix idea must be a physical product. The product may have larger implications on improving life, society or the environment, but it must be manifested as an object.

2. Create a name card from re-used/recycled material and for use in class. A minimal effort would be the backside of some discarded printed paper, folded in quarters, with your name in your favorite sharpie color.

     -all re-purposed materials

     -portable and durable (you will use it every week)

     -must stand on its own and be readable from 25 feet away

     -only spend about 20 minutes on this, but be creative. something unique will make you easier to spot.

Slides from class: CB_OPIM415_Class2.pdf