Tu January 26

Insights 

Opportunity Identification

Required Reading:

T&U-ChIto3-Preprint-Oct09.pdf (you should focus on pages 2-1 to 3-10, although you may find the rest interesting.)

P&G-spinbrush.pdf

U&E Chapter 1 & 2

Fun Stuff:

Metropolis One Fix Competition (we will look at this in class, but feel free to preview)

http://www.metropolismag.com/nextgen/

Assignment:

1. Submit to your webcafe folder at least 3 ideas for the One Fix competition. Maximum one page per idea, and no more than three pages total. Remember, your One Fix idea must be a physical product. The product may have larger implications on improving people's lives, but it must be manifested as an object.

Slides from class: to be uploaded after class